The Tactics and Strategies of Influence & Persuasion

Marketing & Sales

 

COURSE DESCRIPTION                                                                                             

The ability to influence or persuade is one of the most important life skills we could ever master.  Virtually every conversation we have involves influence or persuasive aspects.  In business the ability to sell is critical to our success.  Anyone can become a powerful person of influence if they are willing to learn the skills, practice, and focus on the successful outcome.  This course is designed for those individuals responsible for sales in a growing or highly entrepreneurial organization, to better understand the competitive sales process.

The sales training is a non-traditional, non-coercive, non-manipulative model that is therefore a non-standard sales training style.  These powerful techniques teach you to understand your clients’ needs at a very deep level and are designed to maximize the lifetime value of your customer.

COURSE TOPICS

• The role of the mind in persuasion

• Sorting information

• Values and the impact on buying

• Persuasive strategies - reciprocation

• Commitment & Consistency

• Social proof

• Directed deference

• Conditioning & Association

• Tactical persuasive techniques

• Subliminal communication

• Introduction to charisma

• Becoming a sales super star

     TARGET AUDIENCE                       

This course is a hands-on exercise for anyone who would like to improve their persuasive selling ability.  If you want to massively increase your sales, you need to attend this course.  If you would like to supercharge your career and move into the fast lane, you need to attend this course.  Or if you want to become a powerfully persuasive communicator, you need to attend this course.  If you only participate in one course all year, this is it!